FINAL OPENING SEQUENCE
Here is the opening sequence we showed our class and took feedback on how to improve it to create our final cut of the product.
The only negative feedback we got on the sequence was that the font was too big however we showed to more member of the target audience who said they preferred it this size instead of any smaller and that the side did not detract from the overall opening sequence.
The only other thing we had suggested to us to do was to take the "and" out of the credit shown above. We completed this and now have our actual final product...
Here is our final opening sequence. Using the feedback we maintained from our target audience we sharpened up our editing, making the cuts smoother. We then added in black ink splodges over all of the text as suggested by a member of the feedback group. We also added the title which was selected by the audience and added this in instead of the title we had on our second cut. I am very proud of this piece of work and believe it is the best we could have done.
ANALYSIS OF STORYBOARD
Here is my analysis on the feedback we got on our questionnaire about the film opening:
QUESTIONNAIRES
I asked 16 students of different ages within the band of 14 to 17 and of different genders and ethnicity to watch our opening sequence. I then gave them the questionnaire we created for them to fill out. Here are the filled out questionnaires:
MAPPING OF OUR OPENING SEQUENCE
We selected the names which appeared on the titles by using a random name selector as well as the names of some of our friends. Overall there are 25 different credits which appear which is about the average for a movie of our genre.
QUESTIONNAIRE TEMPLATE
After asking members of our target audience to watch our second cut of our opening sequence we asked them them to fill our a questionnaire. We chose a questionnaire as our form of feedback as it is quick and simple to fill out and does not require the audience to spend too much time giving feedback.
We asked 8 questions which would help us to improve our product as well as make it more audience friendly. Here is an example of our questionnaire:
QUESTION 1
This question gives us an overview of what the audience thinks of the product as a whole, if they enjoyed it before we break it down into its different sections. Giving them simple numbers to circle will hopefully make it quick to fill out so the audience does not get bored while filling it out and gives correct feedback.
QUESTION 2
The second question focuses on the non-diegetic music within the opening sequence. If the audience does not like the score for the opening sequence I can go back and change parts of it to make it more effective. The lay out of this question is again simple and therefore allows us to understand the given feedback easily.
QUESTION 3
The third question is all about the editing, as this is only a second cut some of the editing is not on the dot and so from this we can see if the audience picks up on it and where I should tidy up the editing to make the overall sequence run far smoother.
QUESTION 4
This question is focusing on the text on screen, making sure it does not detract overall from the entire sequence and the audience likes the fonts chosen and that they do not feel it detracts too much from the overall image. If they have any suggestions on the fonts and text on screen they can write about in in the feedback section at the bottom of the page (question 8).
QUESTION 5
Question 5 is a simple YES or NO question, by this point in the survey the audience may be getting bored of the same lay out of question and this is very simple to answer. Hopefully the audience will understand the opening sequence, however, if they do not we will have to reassess and possibly redo parts of our product.
QUESTION 6
This question is again very simple, the aim of an opening sequence is to make the audience want to carry on watching the movie. If they do not the sequence is ineffective and can heavily effect viewership. We need to make sure our own sequence is enjoyable and makes our audience want to carry on watching.
QUESTION 7
Question 7 allows the audience to help pick the font for our title, which we have still to do. This will make sure the title is attractive for our audience not just something we think is effective.
QUESTION 8
The final question merely allows the audience to give any written feedback or ideas to improve our product, we will take all of these into account and do any which are possible.
SECOND CUT
Here is the next cut of our video, this time it has all of the credits in it. We will show this to our target audience and give them a survey to help us get feedback to improve it.
We may change around the fonts which we used or anything else people suggest. We still have to add a different font in for the title of the film. I may also have to change the edits to make it sharper and more professional looking.
EDITING OF PRODUCTION COMPANY VIDEO LOGO
Here is a video on how I created the production company video logo:
Here is the final product:
LOGOS FOR PRODUCTION COMPANIES
I next created the logos using vector tools on the drawing program 'Serif DrawPlus X5'. We then printed these off and showed them to some year 27 11 students (13 boys and 14 girls). These people fit within our target age group and therefore their opinions can be used to represent the large majority of the target audience group although it may be an unfair representation of the target audience as it is only focusing on one specific age, however due to time and availability of people we are going to have to base our findings on these results.
The results show that the most popular was the 'Cjai Productions' logo, many said it was effective as it was simple and easy to remember. The second popular was 'Lotus Pictures' mainly popular with girls with 6/8 of the votes coming from girls, many said they liked it as it was bright and drew their attention compared to the others while still appearing fairly simplistic. We will therefore be using these two logos within our opening sequence.
ANALYSIS OF NON DIEGETIC SOUNDTRACK
After finishing the soundtrack and converting it to an MP3 file I then went through it and described why there were peaks in the music. I had also added in foley diegetic sound, for example birds and the sound of her walking through a puddle. I may be adding in foley sounds later on top of this.
Here I am going through the main peaks in the music:
CREATING NON DIEGETIC SOUNDTRACK
I wrote and produced the piece of non-diegetic sound we would be using as a soundtrack. I did this by going to Langley Boys School and getting my friend David who studies music tech AS level to aid me in using the software. I used Logic which is a music writing and recording device.
This whole process took me 3 lots of 2-3 hour sessions to finalize and convert to an MP3 to place onto my video. Here are some pictures, the first is from the second session and the second is from the third session.
I spent the first day planning out roughly what I wanted. I inserted notes onto the video to show where I wanted the peaks to be. I then went about writing a small motif which would be repeated throughout. I then began recording.
The second session was spent mostly recording all the raw ideas, making sure they flowed together and I was happy with what I wanted, this took about 3 hours to create a rough draft.
I spent my final day polishing up everything and making sure the peaks in the music were lines up with the appropriate video. I also then added in some bird noises and other diegetic sounds. I finally double checked everything and then produced the file.
Here is our finished piece of music:
FILMING DAY
FIRST CUT
Here is the first cut of our final opening sequence. It does not contain any of the title credits or music as of yet as I am still in the process of writing/ recording the music and we wanted to make sure the video was perfect before adding any of the credits.
FILMING SCHEDULE
Here is the basic filming schedule we used for our filming day of our opening sequence project. We kept to it most of the time, however, had to push back the final bit it filming as it was not sunset until around 3:15pm. That said the rest of it when to plan.
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COSTUMES:
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Here is the outline for our costume for our opening sequence. It is based on Little Red Riding Hood's costume. We decided to place the character in a white dress. The white connotes her innocents and how pure and vulnerable she is as a character. The white also contrasts with the dark greens and browns of the forest making her stand out and attract the audiences attention, here is the dress we shall be using:
We have also created a red cloak from material we found at a market, this is Little Red Riding Hood's signature piece and we therefore had to include it to create a fair representation of how the character should look. Red connotes danger which gives as sense of foreboding about what is going to happen to her, this makes the audience want to carry on watching so that they can find our what happens to her character. It also connotes the idea of blood and violence which also adds to the idea of the film containing elements of horror and violence.
PROPS:
- pack of fairy cakes
- a glass bottle
- red food coloring (for fake blood)
FAIRY CAKES
We will be using fairy cakes as a contrast against the eerie background, it represents the characters innocence and childish nature. It is also part of the original story that Little Red Riding Hood was taking cakes and wine to visit her grandma so this follows that idea.
A GLASS BOTTLE
Again this is from the original story as Little Red Ridding Hood was taking wine to visit her grandma. This contrasts with the images of cakes as the bottle will be smashed and covered in the red wine which will look strangely like blood reflecting the violent nature of the movie.
Here is the shot list we used for our opening sequence, we printed it off and used it when we were filming to make sure we had filmed everything and without having to worry about getting the storyboard muddy, our filming scheduled was also based upon this.
SHOT
LIST
LOCATION: Lloyd Park
PROPOSED FILMING DATE:
Shot no.
|
Actors
|
Equipment needed
|
Costumes
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Other
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Completed?
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1a
|
-
|
Camera
|
-
|
Have the camera so that the trees
are silhouettes against the sky
|
|
1b
|
-
|
Camera
|
-
|
Same as before
|
|
1c
|
-
|
Camera
|
-
|
Same as before
|
|
2a(i)
|
Chelsea – Little Red Riding Hood
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Camera, tripod
|
Little Red Riding Hood costume
|
Have leaves in the foreground to
make sure the credits can go on them.
|
|
2b
|
Chelsea
|
Camera, matt to put the camera on
so it doesn’t get dirty
|
Little Red Riding Hood costume
|
Make sure the camera doesn’t get in
the mud, sort out cape beforehand so it flows properly
|
|
2a(ii)
|
Chelsea
|
Camera, tripod
|
LRRH costume
|
Same as 2a(i)
|
|
2c
|
Chelsea
|
Camera, matt to put the camera on
so it doesn’t get dirty
|
LRRH costume, black boots
|
Make sure the camera doesn’t get in
the mud, sort out cape beforehand so it flows properly, walk SLOWLY
|
|
2a(iii)
|
Chelsea
|
Camera, tripod
|
LRRH costume
|
Same as 2a(i)
|
|
3
|
Chelsea
|
Camera
|
LRRH costume
|
Lean in to where her hand is slightly
as if she had moved the camera
|
|
4a
|
Chelsea
|
Camera, tripod
|
LRRH costume
|
Move the camera slightly on the
tripod to make it look like there is movement
|
|
4b
|
Chelsea
|
Camera, tripod
|
LRRH costume
|
Make sure the camera has a gap next
to her head in frame for credits, make sure it all flows when editing,
overlap – long fade onto next shot
|
|
4c
|
Chelsea
|
Camera, tripod
|
LRRH costume
|
Use really nice framed arch, have
this as a long fade from the previous shot
|
|
5
|
-
|
Camera
|
-
|
Rising up through the undergrowth,
to reveal the wood
|
|
6a(i)
|
Chelsea
|
Camera. tripod
|
LRRH costume
|
Make sure the cape is flowing
correctly, depending on the wind
|
|
6b
|
Chelsea
|
Camera, make sure the claw marks
are carved into the tree
|
LRRH costume
|
||
6a(ii)
|
Chelsea
|
Camera, tripod
|
LRRH costume
|
Same as 6a(i)
|
|
7
|
-
|
Camera, tripod
|
-
|
Leaves!
|
|
8
|
-
|
Camera, tripod
|
-
|
Leave enough room within frame for
the credits
|
|
9a
|
-
|
Camera
|
-
|
Remember fairy cakes! Prop them up
against the branch, remember to pin them down if they don’t stay
|
|
9b
|
Chelsea
|
Camera, tripod
|
LRRH costume
|
||
10a
|
Chelsea
|
Camera, tripod
|
LRRH costume
|
This park of the ground is very
bumpy so make sure the tripod is secure
|
|
10b
|
Chelsea
|
Camera, tripod
|
LRRH costume
|
Move camera slightly to show she is
out of breath from running
|
|
10c
|
Chelsea
|
Hand held camera
|
LRRH costume
|
Make it look like you are someone
sneaking up behind her, music has to fit
|
|
10d
|
Chelsea
|
Camera
|
LRRH costume
|
Close up of her looking over
|
|
10e
|
Chelsea
|
Camera, possibly tripod but
dependant on grounding
|
LRRH costume
|
Over the shoulder
|
|
10f
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Chelsea – point of vide shot
|
Camera
|
LRRH costume
|
Hand held so show the character
looking up and down at the sound she heard
|
|
11a
|
Chelsea
|
Camera, remember to place fake
blood on the branch before recording and use floor matt
|
LRRH costume
|
FAKE BLOOD
|
|
11b
|
Chelsea
|
Camera
|
LRRH costume
|
Un focus to focus on her hand to
reveal what she can see, shaky to show the tension building
|
|
12a
|
-
|
Camera, glass
|
-
|
Break glass and put fake blood on
|
|
12b
|
-
|
Camera, glass
|
-
|
Same as before
|
|
12c
|
-
|
Camera, cake
|
-
|
Place muddy fairy cake in the
ground, remember floor matt to keep the camera clean
|
|
13
|
-
|
Camera, tripod
|
-
|
Make sure the sun is in front of
the camera to make it look better
|
|
14a
|
Chelsea
|
Camera, hand held
|
LRRH costume
|
Long shot, completely hand held to
show her running away into the sun to give a blinding effect
|
|
14b
|
Chelsea
|
Camera, tripod (low down)
|
LRRH costume
|
Looking up on her to show the slightest
sense of power- challenging stereotypes
|
|
14c
|
Chelsea
|
Camera, tripod
|
LRRH costume
|
Careful attention to editing – make
sure she appears to be a silhouette
|
|
14d
|
Chelsea
|
Camera, tripod
|
LRRH costume
|
Close up, slow mo a lot as a final shot
|
STORY BOARD
Casting of Little Red Riding Hood
We wanted Little Red Riding Hood to match the character from the original story.
This description is a young looking, white, light hair colored girl. She needs to look young and vulnerable to add to the idea that she is a character who is in danger. Things such as blonde hair represent youth and innocence, her hair needs to be long to make her look like a youthful, timeless character as if she has been brought straight out of the book. This will help the audience to identify with the classic fairy tale character and give them a sense of nostalgia which is one of the purposes we are trying to cause with our film opening..jpg)
Our first casting choice was our friend Katie, who appeared within our preliminary task. She was up for the role and we spent a few weeks of preparation working on her character. However, when we started planning the filming day she told us she was unable to do the role as she was on holiday throughout the week which we wanted to film our task. This meant we could no longer use her as our character..jpg)
We could not find anyone else who was available to portray the role on the day we wanted to film and so Chelsea, my partner for this coursework said she would take the role and direct at the same time while I managed camera. This was a both effective and complex idea, as she knew exactly what she wanted from the opening sequence and so was able to act exactly how we wanted her to act without instruction which another actor would need to have done. However, it was difficult for her to co direct along side me as she was being filmed and could not see what was being seen via the camera. This meant we would have to keep stopping and starting filming to make sure she agreed with what had been filmed.
LOCATION PLANNING
As this is a public place we do not need to gain any
permission to film here. We went towards sun set and this is the time we are
thinking of filming to give it that eerie but not quite dark look. We had a go
at filming some little segments just on our phones to see how the location
would look on moving camera and were happy with the results.
FILM IDEAS
Here we came up with three ideas which we would be happy to create for our opening sequence.
The first idea is a fantasy remake of 'Little Red Ridding Hood', the second is a romantic films and the third is an action sequence.
We are currently thinking of doing the first idea, this is because it is a genre which we can explore in great depth as it is very open with its connotations. It has also got a target audience which falls into the age group which we are in, this helps us to gain a great deal of incite into what is effective for capturing the attention of the given target audience. It is also a fairly simple idea and therefore will be low budget for us to create whereas some of the other ideas will either need lots of props or a complicated setting, for example we would have to go down to beach for the second idea. We will discuss what we want to happen and then story board any ideas before going out to attempt to film it.
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