Specific Target Audience Member

The Specific Target Audience Member

We have created an ideal audience member based on the characteristics of my friend Emma, we believe she is best suited for our target audience member based on Demographic segmentation and Psychographic segmentation, which I have explored on another post.

NAME: Emma
GENDER: female

AGE: 16

SOCIAL: Middle class
RACE: White
EDUCATION: Smart, mostly average to high sets in class

                My ideal audience member would go to see the movie with most probably a group of female friends around the same age. She has grown up with the fairy tales such as little red riding hood and thus will be familiar with the story line but be old enough to enjoy the horror/ thriller element of the movie. The movie would most probably be released during a school holiday such as Christmas or summer so that she would have lots of free time to go and view the film with her friends as something to do during the break.  She also likes fantasy films for example Lord of the Rings which are full of interesting settings and characters as well as computer generated image. Her favorite TV shows include Game of Thrones which again is a more epic fantasy based television show. Her hobbies include going out with friends, playing computer games and watching YouTube videos.